The equivalent points tabulated in (5) are added together to arrive at the total points earned by each agency from all categories mentioned, awards (Gold, Silver, Bronze, Finalist/shortlisted) and award-giving bodies.
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The counted awards only include credits earned by the agency (i.e metal and distinction) and do not include any credits from its creatives. Accordingly, an agency which won a greater number of international awards is expected to amass more points. The total number of awards counted and accumulated for each agency was multiplied by the equivalent points indicated in the table.For score tabulation purposes, minor awards and categories including Craft entries, were only given 30% of the indicated score set for the different awards. PwC Isla Lipana made a tally of all the awards received by each agency from the above award-giving bodies.
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The table shows the equivalent or points assigned to the different awards show.